Our Story
From humble beginnings to thousands of wagging tails
We started in 2019 as Pet’s Play, founded by Jonny Turner as a family-run toy shop for all animals. But it didn’t take long to realise dogs were our true passion. Today, Wuffies is a well-established online dog toy shop with 1000's of happy customers (and even happier dogs!). Our small but mighty team is on a mission to bring you the best toys and tastiest treats at prices that keep both tails and wallets wagging.
A family business with big ambitions
Back in 2019, Jonny Turner set up Pet’s Play with one goal – to create an online toy shop that made pets (and their humans) happy. But as orders rolled in, it became clear that dogs were the true superstars. They loved our toys, we loved them back, and Wuffies was born. Today, we’re a family business with big ambitions, a tight-knit team, and thousands of wagging tails to prove we’re doing something right.
Thousands of happy customers and counting
We’re proud to be the go-to toy shop for thousands of dog owners across the UK. From indestructible chews to squeaky showstoppers, we hand-pick the toys dogs actually love. Add to that our tasty treats, and you’ve got a recipe for pure tail-wagging joy. Every order is packed with care by our small but dedicated team, because at Wuffies, it’s personal – we treat your dog like one of our own.